ARGUS BRANDING

Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers”

A brand is often the most valuable asset of a corporation. Argus manages their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed to maximize shareholder value. The notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value for Argus.